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Event Details
Green marketing is back, as companies ranging from GE to P&G are
trying to cash in on the renewed interest in products that help
consumers be greener and cleaner. How do you sell “green” in a world
with a seemingly insatiable appetite for more, More, MORE? In a world
in which Wal-Mart, GM, and BP are waving the green flag, how can
marketers be heard—and believed?
In this webinar Joel Makower offers real-world tales from the
trenches, the latest market trends, and insight and inspiration to help
marketers succeed in the growing green marketplace. Joel Makower of
GreenBiz has been studying the green marketing field for over 20 years.
His most recent book is Strategies for the Green Economy.
Hosted By
International Society of Sustainability Professionals (ISSP)
The International Society of Sustainability Professionals (ISSP) is a non-profit, member-driven association for professionals who are committed to making sustainability standard practice. Members share resources and best practices, and develop themselves professionally. Special reports, salary surveys, and the competency study are just a sampling of the rich content offered members.
